For Immediate Release

Los Angeles, CA – August 24, 12 – Sheraton LAX will be the site of Jinnder Chohaan’s 20th Annual Miss India America Beauty Pageant, one of North America’s premier annual events. In previous years, the Pageant has been attended by some of the most well known celebrities and influential film, fashion and lifestyle personalities; and this year will be no exception. The Pageant will take place on Saturday, August 25, 2012 from 6pm onwards and will also include the smaller pageants – Mr. India America and Mrs. India America. The evening will feature hand picked contestants who have spent grueling hours to reach this level. The event includes a pre-show celebrity red-carpet and cocktail hour from 6pm-7pm followed by a scrumptious Indian dinner buffet, catered by Chakra of Beverly Hills. Celebrities will also receive fabulous gift bags of products from the brand partners: House of Minerva, Harmony by Amyn, ONE Coconut Water, LD Apparel, Wood Chuck Case, Knockout Panties, and Ruddy Water Co.

The evening will be graced by Hollywood actor Steven Bauer (Scarface, Traffic, Showtime’s Common Law), Actor Ken Davitian (The Artist, Get Smart, Borat), ER actor & director Eriq La Salle, Jism 2 Bollywood actress Sunny Leone, actor Faran Tahir of Star Trek, Iron Man, TV actress Julie Berman of General Hospital, Gossip Girls’ actress Caroline Lagerfelt, supermodel & actress Rachele Brook Smith (17 Again, Burlesque, Bring It on), International model Amanda Cerny, Vik Sahay (Chuck), Bravo TV Millionaire Matchmaker’s Chelsea Autumn, TV host Tony Potts (Hollywood Access & Good Day LA), Miss Egypt 2013 Sarah Fasha, stars from NBC comedy Outsourced –Rizwan Manji, Parv Cheena, Anisha Nagarajan (Bombay Dreams) among others.

The pageant will be presented by STAR TV and Gill Auto Group, in association with Marinello Schools of Beauty, Sacha Cosmetics, South Asia Magazine and JINmodels.com.

“We are proud to have STAR TV as the presenter for Miss India America 2012, as we plan a first class production. We have some great contestants from all over America competing for our coveted title,” said Jinnder Chohaan, Creator & Producer of Mr. & Miss South Asia, Mr. & Miss India Galaxy, Mr. & Miss India Globe.

The Official Miss India America 2012 After Party/Celebration will be followed by the Elite Awards where guests will enjoy live entertainment, DJ and signature drinks.

About Spirit of India

Spirit of India is a charity organization founded by Ms. Jinnder Chohaan and has simple goals: to provide young South Asians an opportunity to display and enhance their talent, to heighten their self-esteem and to enhance the image of the South Asian community. Jinnder founded the organization in 1992 and has had the opportunity to work with thousands of young South Asians. She has been producing pageants for 20 years, making her prestigious pageants the longest running South Asian pageants by a female. A pioneer in her field, she was also the first to create and produce a Mrs. India pageant outside of India. Pageant’s Alumni have gone on to, became finalists and/or have won ZEE WORLD TEEN QUEEN; MISS INDIA WORLD; MISS U.S. GLOBE; MISS TOURISM INTERNATIONAL; MISS WORLD; MISS GALAXY; MRS. GLOBE; GRASIM MR. INDIA; GLADRAGS MRS. INDIA; MISS TEEN WORLD; FEMINA MISS INDIA; MR. INTERNATIONAL and MISS ASIA! http://www.spiritofindia.com

About Cloud 21 PR

With offices in Los Angeles and Atlanta, Cloud 21 PR is a full service publicity, PR and Social Media Marketing agency with a unique approach to client needs, driven by passion for entertainment industry and deep roots in digital media. In the past five years, Cloud 21 PR has helped its clients with organizing live events, red carpet premieres, social media contests, luxury gifting suites and brand launches. Cloud 21 PR has executed publicity campaigns during some of the most engaging international events such as Cannes, Sundance Film Festival, Oscars and many more.  http://www.cloud21.com

Media Contact: Cloud 21 PR, (323) 432 6673, info@cloud21.com

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